Question for reflection
It's not by accident that reflection, action, and change are often the result of first asking a great question. One such example: "What one word do we want to own in the minds of our members, employees, and strategic partners?" A deceptively simple query that is not so easy to answer due to the wide diversity of your programs. Go ahead, ask your colleagues!
The challenging questions we ask ourselves as an organization are the ones that tend to be the most transformative, especially during these times of rapid change and massive disruption.
Here are a few more examples:
Q: Would we rather develop knowledgeable and informed long-term members who join for the right reason, or sell to uninformed, easy to get short-term members? Do our incentives match the goal?
Before you assume you have a retention problem, consider whether you have an acquisition problem instead. As they say, easy come, easy go! If more than 10 percent of your new members proactively reach out to you to join, i.e., call-ins or web inquiries, your future may sit on shaky ground.
Q: What product or services have we recently pulled the plug on? If nothing, are we truly innovating?
You can't innovate without the risk of a few mistakes or the need for adjustments. Constantly experimenting with new programs, ideas, techniques, and methods will keep your chamber fresh and relevant - and therefore, more attractive to your member and prospects alike.
Q: What counts that we are not counting?
As an organization you likely count number of members, revenue, cash flow, retention rates, and other key metrics; however, there are other metrics to consider that may shed light on your virtues and assets. How about measuring member engagement, brand recognition, member satisfaction, attendance fluctuations, etc.? For full time membership professionals, do you measure the sales cycle, the ROI of your time/result/effectiveness and other key performance indicators? © 2019 Membership Monday / Jim Durland
CANYS ‘Vision 2020’ Leadership Conference in Saratoga Springs provided insights, tools and networking for 64 attendees!
Organized by CANYS and supported by ACCE, US Chamber, Membership Monday, numerous NYS Chambers and sponsors National Grid, Collette Vacations, ChamberMaster, EnergyNext, Leadercast, NHCG and Sprint, the conference provided terrific opportunities for attendees to network, learn, interact and socialize with chamber executives and staff from around the state. With presentations from Beth Bronder at ACCE, Sara Armstrong and Nick Vaugh from the US Chamber, Jim Durland of Membership Monday and a host of other speakers on topics of relevance for Chambers of Commerce, the takeaways from these two days were valuable and memorable.
In addition to sharing some photos from the conference, presentations on the Horizon Initiative from Beth Bronder at ACCE, and the Leadership Analyzed from our keynote speaker General Bill Martin are available via email. Simply email Peter Aust at email@example.com and request a copy of the powerpoint presentation be sent to you. Don't hesitate to take a moment to refresh yourself (if you attended) or enlighten yourself (if you were unable to attend) with these presentations.
WEBINAR BEING SCHEDULED FOR OCTOBER
People today are becoming more disconnected than ever before, despite the constant presence of “virtual communities” such as Facebook, Twitter, LinkedIn and many others. This feeling of isolation is affecting their health, their personal relationships, and even their performance at work!
What we’ve found is that people are lacking a sense of community – both personally and professionally – that is so vital to living fulfilled and successful lives. In this enlightening program, based on his upcoming book, Quest for Community, Ron Rosenberg will help you discover why it’s absolutely essential to identify, create, and actively promote communities with like-minded people who share similar passions, goals, and objectives in your Chamber of Commerce. This interactive webinar is being planned for early October.