Question for reflection
It's not by accident that reflection, action, and change are often the result of first asking a great question. One such example: "What one word do we want to own in the minds of our members, employees, and strategic partners?" A deceptively simple query that is not so easy to answer due to the wide diversity of your programs. Go ahead, ask your colleagues!
The challenging questions we ask ourselves as an organization are the ones that tend to be the most transformative, especially during these times of rapid change and massive disruption.
Here are a few more examples:
Q: Would we rather develop knowledgeable and informed long-term members who join for the right reason, or sell to uninformed, easy to get short-term members? Do our incentives match the goal?
Before you assume you have a retention problem, consider whether you have an acquisition problem instead. As they say, easy come, easy go! If more than 10 percent of your new members proactively reach out to you to join, i.e., call-ins or web inquiries, your future may sit on shaky ground.
Q: What product or services have we recently pulled the plug on? If nothing, are we truly innovating?
You can't innovate without the risk of a few mistakes or the need for adjustments. Constantly experimenting with new programs, ideas, techniques, and methods will keep your chamber fresh and relevant - and therefore, more attractive to your member and prospects alike.
Q: What counts that we are not counting?
As an organization you likely count number of members, revenue, cash flow, retention rates, and other key metrics; however, there are other metrics to consider that may shed light on your virtues and assets. How about measuring member engagement, brand recognition, member satisfaction, attendance fluctuations, etc.? For full time membership professionals, do you measure the sales cycle, the ROI of your time/result/effectiveness and other key performance indicators? © 2019 Membership Monday / Jim Durland
Tompkins County Chamber of Commerce: https://www.tompkinschamber.org/covid-19/
Yorktown Chamber of Commerce: https://yorktownchamber.org/show-your-support-for-yorktown-main-street-businesses/
North County Chamber of Commerce: http://northcountrychamber.com/Chamber/coronavirus-update
Chamber of Commerce Professionals: https://www.facebook.com/groups/ChamberOfCommerce/
US Chamber of Commerce: https://www.uschamber.com/coronavirus
NYS Dept of Labor: https://coronavirus.health.ny.gov/home
US Dept of Labor: https://www.dol.gov/coronavirus
Association of Chamber of Commerce Executives: https://resources.acce.org/crisismanagement
Small Business Adminstration: https://www.sba.gov/page/coronavirus-covid-19-small-business-guidance-loan-resources
Queens Chamber of Commerce: https://www.queenschamber.org/queens-chamber-business-coronavirus-updates
Greater Utica Chamber: https://greateruticachamber.org/help-support-chamber-member-establishments/?utm_source=Week+In+Action+Special+Edition+3%2F18%2F20&utm_campaign=Week+In+Action+5%2F23%2F16&utm_medium=email
Cheetowaga Chamber of Commerce
Fulton Montgomery Regional Chamber of Commerce
Genesee County Chamber of Commerce
Greater Binghamton Chamber of Commerce
Otsego County Chamber of Commerce
Saratoga County Chamber of Commerce
Seneca County Chamber of Commerce
Staten Island Chamber of Commerce
Tompkins County Chamber of Commerce
Webster Chamber of Commerce
RECAP - CANYS ‘Winter Symposium' provided insights, tools and networking for attendees.
With over 35 in attendance, the 2020 Winter Symposium in Albany was an excellent forum that allowed participants to network with NYS Legislative leaders and fellow chamber professionals, learn from key US Chamber staff on their innovative workforce development intiative, Talent Pipeline Management (TPM) and hear from the Business Council of NYS, Unshackle Upstate, and the Empire Center about the specific challenges being faced in this legislative session that will have significant impacts on businesses across the state.
In addition to sharing some photos from the conference, presentations on the TPM from the US Chamber and the Buffalo Niagara Partnership are being shared and are available via email. Simply email Peter Aust at email@example.com and request a copy of the powerpoint presentation be sent to you. Don't hesitate to take a moment to refresh yourself (if you attended) or enlighten yourself (if you were unable to attend) with these presentations.